Five startups in this fintech incubator have already reported success with product development, customer engagement and fundraising. Here’s how it works. 135 CLAPS +0 +0 [This article is part of Startup Hatch, a series by YourStory on incubators, accelerators, makerspaces, and coworking spaces in the startup ecosystem. See earlier profiles of initiatives at IIT Bombay, IIM Bangalore, BITS Pilani, NCL, Tata Elxsi, Axilor, NID, IIIT-Bangalore, IIIT-Hyderabad, Vellore Institute of Technology, PSG Coimbatore, Electropreneur Park, Workbench Projects, Makers Asylum, NetApp Excellerator, TechStars, Indigram Labs, WeWork, Z Nation Lab, Sandbox Startups, Brigade REAP, Target India Accelerator, Maersk, Anthill Studio, UnternehmerTUM, AZO, EXIST, InsurTech Hub Munich, CoWorks Foundry, and Ashoka Innovators.] Based in Bengaluru, Afthonia Lab is an incubator for fintech startups. Launched in 2019 by Tanul Mishra, it helps startups become business-ready via incubation strategies for product-market fit, mentoring, and access to investors. The mentors are from diverse sectors in India and abroad, and help Indian startups scale and expand globally. Tanul Mishra, Founder and CEO of Afthonia Lab, has over 20 years of industry experience. She earlier founded and sold Eatelish, a food service startup connecting artisan food makers across India directly to consumers. Her previous roles were at PayMate (AVP Revenue), Reliance Communications (Senior Manager), VSNL (Alliances Manager), and INOX (Alliance Manager). Tanul practices self-defence technique Krav Maga, and is a passionate trekker and trained classical dancer. She joins us in this interview on the journey of Afthonia Lab, opportunities for entrepreneurs in India, resilience during the pandemic, and startup tips. YourStory [YS]: What was the founding vision of your incubator, and how is it supported? Tanul Mishra [TM]: Many startups in India usually begin with ingenious ideas but lack structured support systems to bring those ideas to fruition. Our aim is to help startups reach an inflection point moving from idea to business stage in the most effective and efficient manner. Afthonia Lab’s founding vision is to create sustainable, scalable, and responsible startups that have solid business models with a long term success outlook. We do this with our ecosystem approach that covers the entire spectrum of needs that a young startup has in its initial days. From operational support to strategic intervention, we hand-hold the startups we incubate every step of the way. Our ecosystem ensures an insight-forward environment while providing interventions from seasoned thought leaders who provide valuable advice and guidance to help our startups hit the ground running. Another crucial cog in our incubation wheel is the global access we provide to our startups. With an experienced body of global mentors from diverse sectors with cross functional expertise, our startups have the unique advantage to experiment and tweak their innovation across geographies and also getting their product market fit right from an early stage. We also provide our startups with access to capital as required through empanelled investors and potential clients across the world.Read more at: https://yourstory.com/2020/10/fintech-incubator-afthonia-lab-startups
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